Recently I managed to get ahold of figures which split the sales of vehicles according to buyer type. I always knew that the i45 in Australia had a high percentage of fleet buyers, but when I saw the figures for myself, I was shocked.
According to the figures, in 2011 (i45's best sales year), only 17% of i45 sales in Australia were to retail/private buyers. This is 839 sales out of a total 4872. In 2012, private sales dropped to just 13%, or 477 sales for the entire year. This is one of, if not the, lowest percentage of just about any car on the market. By comparison, when you look at the Honda Accord, 78% go to private buyers, while the figure for Camry is about 36%.
So, who bought the i45? Well, government sales accounted for 23% of sales in 2011, and 13% in 2012. But the biggest buyer group was fleets. In Australia, fleet could mean rental car companies, or a car registered in any company name, as opposed to an individual's name. There is no further division, but we can assume the vast majority went to rental companies. 60% went to fleets in 2011, and 73% in 2012.
When you look at these figures, you can start to see why Hyundai decided to drop the i45 this year, as there is very little profit in fleet sales.
According to the figures, in 2011 (i45's best sales year), only 17% of i45 sales in Australia were to retail/private buyers. This is 839 sales out of a total 4872. In 2012, private sales dropped to just 13%, or 477 sales for the entire year. This is one of, if not the, lowest percentage of just about any car on the market. By comparison, when you look at the Honda Accord, 78% go to private buyers, while the figure for Camry is about 36%.
So, who bought the i45? Well, government sales accounted for 23% of sales in 2011, and 13% in 2012. But the biggest buyer group was fleets. In Australia, fleet could mean rental car companies, or a car registered in any company name, as opposed to an individual's name. There is no further division, but we can assume the vast majority went to rental companies. 60% went to fleets in 2011, and 73% in 2012.
When you look at these figures, you can start to see why Hyundai decided to drop the i45 this year, as there is very little profit in fleet sales.