Very interesting read.
Source: Can Michael Jordan Help Sell the Hyundai Genesis? - Torque News
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But now that Hyundai has captured the golf world it needs to go after Michael Jordan as a sponsor. Sure, it might be more hip to target younger basketball stars like Kia does with Blake Griffin but that's not the right demographic to sell the 2015 Hyundai Genesis. Folks that remember Jordan from his heyday have the buying power to purchase the hot new near-luxury sedan. |
