Why are the Hybrids marked down so much?

Hi all,

Possibly in the market for a Sonata Hybrid. We currently have a 2012 Sonata Limited and love it.

We were originally considering a loaded 2103 Elantra GT. However, I started researching other models and noticed that dealers in my area have large discounts on 2013 Sonata Hybrids right now.

For instance, the dealer has a few cars with discounts like this :

$23,995*
MSRP = $31,690*
Instant Savings= -$7,695

Of course, the $7695 is a conglomeration of all current discounts plus additional discounts.

This seems like a great deal to me. For others that have purchased the Hybrid, is it normal to find large discounts like this? I'm assuming they are not selling well and are trying to clear them out, etc...

Thanks!